Execution Checklist
GEO checklist for early stage product sites
If your site is still early, GEO is not about publishing 100 blog posts. It is about making sure AI systems can crawl you, understand what you do, quote your best explanations, and connect the product to a real team or founder.
Technical baseline
Before you chase authority, make the site easy for crawlers and answer engines to access, parse, and classify.
- Publish a valid sitemap.xml
- Publish a useful llms.txt file that points to your key public pages
- Add JSON-LD schema in the page source, for example Organization schema for your site
- Make sure important pages render meaningful content without requiring signup
Source pages AI can cite
A homepage is usually not enough. Early stage product sites need a small library of public pages that answer real questions in plain language.
- Create one page that clearly defines the problem and category you operate in
- Create one page that explains how your approach differs from alternatives or old workflows
- Create one page with examples, FAQs, implementation steps, or a practical checklist
- Keep important claims, definitions, and examples public instead of hiding everything behind signup
Entity and trust baseline
Models are more comfortable citing products that look attributable, consistent, and operated by real people.
- Show the same company and product naming across page copy, metadata, schema, and social profiles
- Add an About page, founder page, or team context so the site is attached to identifiable humans
- Use author bylines and fresh timestamps on public explainer pages when possible
- Support claims with examples, customer language, or sourced references instead of vague marketing copy
About SeanG
- Founder of Rankaris
- Former systems designer focused on AI search for over 2 years
- Independent developer writing about GEO and AI visibility
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