Execution Checklist
AI search checklist for early-stage product sites
If your site is still small, you do not need a huge content machine to get started with GEO. You need a clean technical baseline and a few pages that clearly explain what your product is and why it matters.
Technical baseline
Before you think about authority, make sure the site is machine-readable and easy to discover.
- Publish a valid sitemap.xml
- Publish a useful llms.txt file
- Use canonical, Open Graph, and Twitter metadata
- Add schema for Organization, WebSite, and your product type
- Block login-only or app-only routes from indexing
Content baseline
AI systems need public source material. A landing page alone is rarely enough.
- Create a page that defines the category you operate in
- Create a page that explains how your approach differs from alternatives
- Create a page with examples, FAQs, or a practical checklist
- Use direct language that can be quoted without heavy rewriting
- Keep key claims public instead of burying everything behind signup
Trust baseline
Models are more comfortable recommending brands that look real, current, and attributable.
- Show the company name consistently across metadata and schema
- Add an About page or founder context when available
- Use fresh timestamps when updating important educational pages
- Publish original points of view instead of generic AI-generated filler