FAQ
GEO frequently asked questions
These are the questions early-stage teams most often ask when they start thinking about AI search visibility. The goal is not to make GEO feel mysterious. It is to make the first moves obvious.
What is GEO?
GEO stands for generative engine optimization. It is the practice of making your site easy for AI systems such as ChatGPT, Claude, Gemini, and Perplexity to discover, understand, quote, and recommend.
How is GEO different from SEO?
SEO focuses on helping pages rank in search results. GEO focuses on helping pages get used inside AI-generated answers. Strong teams usually need both, because AI systems still rely on the open web and clear source material.
Can a homepage alone support GEO?
Usually not. A homepage can communicate positioning, but AI systems need more public context. Definition pages, FAQs, checklists, comparisons, and guides give models clearer content to cite.
What should an early-stage product site publish first?
A strong starting set is a category-definition page, a comparison or positioning page, and a practical checklist or FAQ. That gives both humans and AI systems a compact knowledge layer to reference.
Do llms.txt and schema markup guarantee AI visibility?
No. They help discovery and interpretation, but they do not replace strong public content, entity clarity, and trustworthy explanations. They are part of the foundation, not the full strategy.